The Journal

The business side of art, written from practice.

Guides and articles on pricing, selling and protecting your work, for artists, managers, galleries and collectors.

A painting leaving a studio with a signed agreement and a tag that says it still belongs to the artist
Featured article

Consigning work to a gallery: what to put in writing

  • Consigned work stays yours until a buyer pays, but only paper proves it.
  • On a €4,000 work split half and half, the wording on discounts can move your share by €400.
  • In France, you have three months to claim your works if a gallery goes into insolvency.

Read the article · 3 min read · or watch it in 76 seconds

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How to price your art (2026): a step-by-step method

The four variables that determine an artwork's price, the formula working artists actually use, and how to apply it without underselling yourself.

Read the guide · 8 min read

A painting leaving a studio with a signed agreement and a tag that says it still belongs to the artist

Article · 3 min read

Consigning work to a gallery: what to put in writing

Consigned work stays the artist's, but only paper proves it. The clauses to write down, who pays for a discount, and what happens if a gallery closes.

Framed photographs on a wall, with a route of dots across a map of Paris

Article · 3 min read

Photo Days and Paris Photo 2026: how to use photography month in Paris

Photo Days runs across about 70 Paris venues until 30 November, with Paris Photo from 12 to 15 November. What to see, and how to prepare to sell.

Free tool

Price a work in two minutes

Open the free calculator

Three loose lists folding into one green record

Article · 2 min read

Why I built Artelier Business

An artist manager in Paris on why artists, managers and galleries need one shared record of every work, price and sale, and what it changes for each.

Drips and splashes of paint with a blank price tag

Article · 2 min read

Nobody has a formula for pricing art, and AI does not either

Experts agree there is no objective formula for pricing art. What we learned while building our own price engine, and why AI price estimates let artists down.

A gallery wall with three works, two marked sold with a red dot

Article · 3 min read

An exhibition is meant to sell, not to party

The opening night is not the goal. How artists, managers and galleries turn an exhibition into sales: the list before, the notes during, the follow-up after.

Open calls

Calls for artists, checked on the organiser's own page

See the open calls

A certificate with a seal, a numbered invoice and a catalogue on a table

Article · 2 min read

Collectors buy from serious artists, and paperwork shows who you are

Collectors trust artists who run a professional practice. The documents to have ready at every contact: price list, one-sheet, numbered invoice, certificate.

Two people on either side hanging one framed work, level

Article · 2 min read

Your gallery is a partner, not a service

Galleries are small teams under cost pressure. How artists can work with their gallery as a partner, take admin off its desk and help it spend its time selling.

Rows of fair stands, with a notebook of scribbled names beside a tablet of neat entries

Article · 3 min read

PAN Amsterdam 2026: a vetted fair, and where the sales slip away

A field note from PAN Amsterdam 2026: why its strict vetting brings a strong crowd, what one stand sold, and how stands lose leads in notebooks.

Guide · 6 min read

How to sell your art without a gallery

Direct collector relationships, how to invoice, what to say when galleries ask, and how to keep 100% of every sale.

Guide · 5 min read

How to price a painting

Medium-specific multipliers for oil, acrylic, and mixed media, with typical price ranges by size and career stage.

Guide · 5 min read

What is a Certificate of Authenticity, and how to make one

What a real COA contains, why it matters to buyers and resale value, and what makes one legally useful.

Guide · 5 min read

How to price a photograph

How edition size, print method, and signed certificates change a photograph's price, and what buyers expect.

Guide · 5 min read

How to price a sculpture

Three-dimensional work pricing: material costs, complexity multipliers, and how to handle editions in bronze or resin.

Guide · 5 min read

How to price a print

Edition size, print method, paper, and signed-and-numbered convention: the standard math behind print pricing.

Guide · 4 min read

What is Artelier Business?

The complete business platform for independent artists and small studios. Who it's for, what it does, and how it compares to other tools.

Open calls

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See every open call

From the art world

What happened this month

Each line links to the page it comes from.

Artist highlight

Works by Michael Gah

Let us dance, by Michael Gah

Michael Gah, Let us dance, 2024

Trio on the Move, by Michael Gah

Michael Gah, Trio on the Move, 2022

Perfectly Free, by Michael Gah

Michael Gah, Perfectly Free, 2024

The letter

Open calls and the business of art, in your inbox.

Twice a month: the open calls worth your application, how to price and document your work, and what is changing in the market. Written by Marques Hardin, founder of Artelier Business.

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